Brand Design
Our philosophy
Keep it simple, clean, and beautiful.
The product we make and the customers we serve is precious and sacred, so it’s essential that our work is simple, clear, and focuses on them. The writing, visual style, design, videos—essentially everything we make—must work together to deliver a straightforward, meaningful honest message.
Download our brand guidelines
Brand attributes
Empowerment
Empowering users to act today and put aside social norms.
Presence
Be in the moment, present, and engaged with users.
Exciting
Feel the rush and excitement of timed dating.
Messaging
Ready. Set. Date!
Our tagline
Flutter is a dating app that only works on Sundays, with matches and messages disappearing at midnight to encourage in-person dating. In today’s digital age, it has become harder than ever to form meaningful connections. Technology creates more barriers for genuine social interactions, while also serving as devices for constant distraction. Flutter aims to not only reinvent modern dating but improve how a generation connects together. Our mission is to help our members make new relationships and reclaim time back in their weeks by encouraging them to be mindful and embrace the fleeting moment. Through a coordinated app experience with ephemeral activity, Flutter empowers matches to find love.
Our logo
Primary logo
Secondary logo
The main Flutter logo comes in two elements; the written word, and our butterfly badge. Our ideal logo treatment is our four-color logo on white. This treatment is never to be used on anything other than white. If a white background is not available for our main logo, the use of our purple as a background and white logo is preferred.
Our mark
Primary mark
Secondary mark
Our Butterfly is made up of two unique shapes that represent two different people that make up a hopeful Flutter couple. Only in instances where there is enough supportive branding is the butterfly allowed to be used or as a central element.
* Our Butterfly logo is not approved for outside use.
Download logo set
Package includes vector and RGB logos
Our colors
Below you’ll find all of our colors and hex codes including brand colors, product colors, and secondary colors.
Primary
PMS
264
CMYK
22, 35, 0, 0
RGB
194, 166, 225
HEX
c2a6e1
PMS
265
CMYK
145, 104, 204
RGB
53, 68, 0, 0
HEX
9164cc
PMS
266
CMYK
66, 82, 0, 0
RGB
119, 61, 189
773dbd
PMS
2627
CMYK
84, 100, 31, 35
RGB
61, 17, 82
HEX
3d1152
PMS
264
CMYK
0, 38, 69, 0
RGB
255, 173, 95
HEX
ffad5f
Secondary
PMS
264
CMYK
22, 35, 0, 0
RGB
194, 166, 225
HEX
93d500
PMS
214
CMYK
12, 100, 36, 1
RGB
212, 19, 103
HEX
d41367
Typography
Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
All weights are approved
Montserrat is a blend of strong corners with some soft edges and rounded corners that help play into our balance of masculinity and femininity within our brand.
Photography
At Flutter we are after real, authentic relationships, not pen pals, not one night stands and not meaningless relationships. We look for sincere moments with shallow depth of field with a focus on real connections and interactions of couples.
Our images use a 35% PMS 266 overlay to create a Flutter blanket over the couples looking for love.
*If you would like to use any of the above images to promote Flutter please reach out to design@joinflutter.com.